Natasha Perkin

“Politics and activism form a key part of who I am, and I strive to ensure that my work is politically engaged and constantly challenging dominant power structures. Enter MEMORIA. A guerrilla marketing campaign film for the launch of MEMORIA, a fashion brand with a political philosophy. Inspired by Tom Perrotta’s novel The Leftovers and the need to confront uncomfortable and painful truths, MEMORIA shines a light on the injustices that shape our world today. Slow meditative images of nature and centuries old architecture is intercut with footage of political injustices that have been forgotten or ignored by society in a bid to speak truth to power and reclaim all that has been lost.” | | @natashaperkinxfashion