Annie Gould

“MISSFITS is an activewear sub-brand for an inspiring brand for women called New Girl Order. It’s about positivity, freedom of expression, confidence and empowering women. The campaign is named #UNITY as it is uniting women through fitness fashion. It is a brand with no boundaries, you can wear what you want, when you want and how you want. MISSFITS focuses on activewear / leisurewear consisting of vibrant colours, bold prints and stylish clothing. The final project consisted of a look book accompanying the campaign that was presented with billboards and social media mock-ups. “ | | @ag.creative_